About

Cory Hanscom - My passion is building great brands that inspire, connect and drive business success

 

A knowledgeable and innovative professional with expertise in helping companies (from startups to Dow components) grow brands and create transformative business opportunities through new brand design, brand renewal, brand extensions, portfolio management, M&A, co-branding, and licensing - all with a focus on relevance, distinctiveness, competitiveness, and building brand equity. Feedback I often hear is I listen intently, innovate resourcefully, find the RIGHT solutions, and I ground brand and design disciplines for business, technical, and legal minds.

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PROFESSIONAL EXPERIENCE

Over 33 years at 3M Company first as a consultant for 10 years and an employee for 23 - to manage, evolve and globalize brand design systems and the corporate identity - all to align the businesses to maximize scale and protect brand equity.

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• Delivered productivity and cost savings of over 30% through Corporate Creative brief and Expressing the Value Proposition marketing training.
   

• Created global brand guidelines and training, increasing brand activation productivity by 22%, reducing cost of poor quality by 17% and generating potential annual savings of over $87M.

 

ADDITIONAL EXPERIENCE

The Gianfagna Group, St. Paul, MN – Account Director to 3M

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JOSTENS INC., Minneapolis, MN, Lead Designer – Recognition Programs

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Innovative Gaming Corporation of America (IGCA),
Plymouth, MN, – Brand and Design Director

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EDUCATION

Minneapolis College of Art and Design, Minneapolis, MN

Bachelor of Fine Arts (BFA), Product Design

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PERSONAL

I love to build, restore, show, and cruise classic cars with my family.

I cook, tinker with most things and have no musical ability.

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